The unveiling of a title sponsor for the third tier of league football in Nigeria represents a goodnews for the once cash strapped Nationwide League ONE.
The Nationwide League One (NLO) has taken a significant stride towards the advancement of grassroots football in Nigeria by announcing New Year Mega Lottery (NYML) as its official title sponsor. The momentous occasion was marked by a prestigious signing ceremony held at the Harris Hotel in Wuye, Abuja.
This four-year partnership, valued at 964 million naira, signifies a joint commitment between NLO and NYML to elevate grassroots football throughout Nigeria. Ms. Obiorah Emmanuella, Head of Corporate Communications for New Year Mega Lottery, expressed her excitement about the collaboration, emphasizing the company’s dedication to nurturing talent and engaging football enthusiasts nationwide.
“We are thrilled to enter this sponsorship deal with the Nationwide League One (NLO) and engage a large audience through our brand,” she stated. Emmanuella highlighted the opportunity to support aspiring athletes and contribute to community development through sports.
Through this collaboration, NYML aims to connect with the future generation of football athletes at the grassroots level across Nigeria, fostering their growth and empowering talents. Honorable Silas Agara, Chairman of the NLO and former deputy governor of Nasarawa State, commended New Year Mega Lottery for their support, recognizing the significance of their sponsorship in advancing grassroots football.
“We are truly delighted to have New Year Mega Lottery come on board as our title sponsor,” Agara remarked. He emphasized the NLO’s role as a vital platform for nurturing future football stars and expressed optimism about the partnership’s potential to propel Nigerian talent onto the global stage.
With New Year Mega Lottery’s sponsorship extending until 2027, the company reaffirms its commitment to driving positive change through sports and education in Nigeria, providing dreams and opportunities for aspiring athletes.
