The League Management Company, LMC has confirmed December 27 as the kick-off date for 2020/2021 Nigeria Professional Football League, NPFL, season.
The league organiser said the confirmed date was reached after consultations with the Nigeria Football Federation, NFF, the participating clubs, NPFL commercial rights holders and strategic commercial partners (Redstrike Media Group UK).
The Federal Government through the Ministry of Youth and Sports Development was also briefed in this regard which included steps to be taken to ensure full compliance with the mandatory COVID-19 protocols.
LMC said the absolute need to ensure appropriate compliance with the club licensing regulations among other regulatory requirements resulted in the delay in commencing the league as envisaged.
However, LMC Chairman Shehu Dikko said huge progress has been made especially in the areas of infrastructure upgrade, noting that the support of the NFF and Minister of Youth and Sports Development has been critical in attaining this level of compliance.
“In line with the core objectives of the LMC-Redstrike partnership, which is to repackage and reposition the NPFL as one of the best football league on all parameters, Redstrike Group has engaged a reputable and experienced production company from Europe, which will deploy state of the art facilities and other equipment for the television production of matches and activities of the NPFL to meet world-class standards.
“This will also enable the NPFL, in line with the best international benchmark, to have control of its content to be distributed, marketed and monetized across all platforms such as OTT, Mobile, Free to Air and cable TV to ensure the widest coverage that can generate appropriate revenues to the NPFL,” Dikko said.
The LMC chairman noted that the partnership “will also guarantee other stakeholders of NPFL, including match officials and services providers of a much improved and, or sustained indemnity and professional remuneration as part of the measures to improve standards across the football league industry value chain.”
The league management company also has proposed prize monies for the top three finishing positions for the 2020/2021 season as N75m for the winner, N50m for the first runner up and N35m for the third-placed team. Other clubs will also earn prize monies based on the final position on the league table.
The LMC says other programs and branding strategies to increase the excitement value of the league will be unveiled in due course which includes the return of bonuses to clubs for away wins, away draws, getting more than 5000 fans for home matches, featuring U-18 youth players, stadium maintenance support, etc.
Dikko said the LMC is assuring millions of football fans in Nigeria that their patience will very soon be rewarded with repackaged NPFL, whose exciting football matches and activities they can view and follow anytime and anywhere on the NPFL TV platform.
Copyright 2020 The Athletic NG. Permission to use this article or any part of it is granted subject to appropriate credit being given to www.theathletic.com.ng as the source.