The Chief Operating Officer of the Nigeria Premier Football League (NPFL), Prince Davidson Owumi, has emphasized the need for media directors and sports journalists to rebrand and promote the NPFL to attract more fans and investors. Speaking at the inaugural NPFL media directors’ seminar in Makurdi, Benue state, Owumi acknowledged the critical role of club media directors in promoting the league.
Owumi encouraged them to leverage social media platforms to market the NPFL brand globally, stating, “Effective media branding, coverage, reportage, and promotions are crucial for football business success. We must package and market the NPFL to the world.” He urged media directors to create captivating content from club activities to generate positive conversations about the league.
Furthermore, Owumi called on NPFL clubs to equip their media departments with the necessary resources for effective service delivery. This includes investing in modern technology, training staff, and providing adequate funding to support media operations.
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The seminar aimed to enhance the promotion and rebranding of the NPFL, attracting more fans and investors to the league. By highlighting the importance of media in football business, Owumi’s remarks underscore the need for a collective effort to elevate the NPFL’s profile.
NPFL Chief Operating Officer, Chief Davidson Owumi has been a major fan of Rangers International of Enugu.
In recent years, the NPFL has faced challenges in attracting sponsors and investors due to its perceived poor image and lack of exposure. However, with the advent of social media and digital platforms, there are opportunities for the league to rebrand and reach a wider audience.
Owumi’s call to action is a step in the right direction, as it recognizes the critical role of media in shaping public perception and attracting investment. By working together, NPFL clubs, media directors, and sports journalists can create a positive narrative around the league, showcasing its talents, and highlighting its potential for growth.
Ultimately, the success of the NPFL depends on its ability to attract and retain fans, sponsors, and investors. By rebranding and promoting the league effectively, the NPFL can unlock its full potential and become a premier football competition in Africa.
