With just over a month before the start of the 2024/2025 Nigeria Premier Football League (NPFL) season, there is news of a new sponsorship deal.
The Nigeria Premier Football League (NPFL) has secured a major sponsorship deal with UK multinational television production company IMG/Jvco, renowned for producing all English Premier League (EPL) matches. This significant partnership marks a milestone for the NPFL as it aims to elevate its television production standards.
The Minister for Sports Development, Senator John Enoh, and the President of the Nigeria Football Federation (NFF), Alhaji Ibrahim Gusau, recently traveled to England to finalize the deal. During their visit, they met with top officials from IMG/Jvco to discuss the company’s takeover of television production for the NPFL’s 2024/25 season.
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IMG/Jvco is expected to arrive in Nigeria soon to inspect stadiums suitable for television production and to sign the sponsorship agreement.
The sponsorship deal is set to run for a period of three to five years, with a renewal clause included in the agreement. This collaboration aims to enhance the visibility and production quality of NPFL matches, aligning them with international standards.
In a media briefing last Thursday, Senator Enoh confirmed his visit to England was to secure sponsors for Nigerian sports, not to engage a coach for the Super Eagles. He clarified, “The employment of a coach for the Super Eagles is solely the responsibility of the Nigeria Football Federation (NFF).”
This deal is expected to bring significant improvements to the NPFL, benefiting both players and fans by providing a higher quality viewing experience.
