NPFL

NPFL players lack value without matches on TV – Anaemena

Ifeanyi Anaemena

Enyimba defender Ifeanyi Anaemena has said that the failure of the Nigeria Professional Football League, NPFL, to be televised has affected the market value of players and has reduced their chances of sealing lucrative deals abroad.

In an online media chat with journalists, Anaemena revealed that NPFL players cannot send videos to agents because the league is not broadcast on television and this has affected the market value of players.

“It’s a great disaster for us that we cannot show our videos to agents seeking the videos for the players to have a huge market value.”

The NPFL has struggled to broadcast its matches on television since 2017 when South African Sports pay television channel Supersport terminated its broadcast contract with the League Management Company, LMC.

Ifeanyi Anaemena says NPFL players lack value without matches being shown on TV
Ifeanyi Anaemena says NPFL players lack value without matches being shown on TV (CREDIT: Brila)

In December 2019, the LMC announced a $225m television rights deal with Chinese broadcast giants, NEXT TV to broadcast NPFL matches live.

This, however, seems to be a myth, with the 2019-2020 season already on the home stretch with 25 rounds of games played without being televised, before it was suspended due to the coronavirus pandemic.

Anaemena believes it has also diminished the quality of the league itself.

“I think before the season started, there were arrangements that were made about broadcasting the NPFL on television, I don’t know actually what happened that made them not accomplish their mission and that fact actually is reducing the quality and package of the league itself.”

The 28-year old played a pivotal role in Enyimba’s title-winning campaign last season.

He was handed a late call-up to the Super Eagles team to replace Brian Idowu for the 2021 Africa Cup of Nations qualifying matches against Benin Republic and Lesotho.

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