Vandrezzer FC have been ranked among the top 50 clubs on the continent in the latest Africa Football Digital Benchmark released by RESULT Sports and Digital Sports Africa.
The club which was formed in November 2019 have more than 265,000 followers on Facebook, over 3,700 on Twitter and over 12,000 followers on Instagram.
Former Nigeria Professional Football League champions, Enyimba were the only club in Nigeria to have made it to the top 50 in Africa in the last three years but have now been usurp by Vandrezzer FC.
Nicknamed “The Lions of Naija”, Vandrezzer are playing in the Nigeria National League, the country’s second tier club football and are the only club in the country with vibrant social media handles and merchandise that meets international standard.
In their nine months of existent, Vandrezzer FC are setting new standards in professional football marketing in Nigeria and Africa as a whole.
Mario Leo, Chief Executive Officer of RESULT Sports hailed the clubs vibrant approach in football.
“It’s great to see Vandrezzer driving social media growth to a maximum and something we observed by many ‘younger’ African teams, such as Cape Town City FC & Pyramids. The next step will be the conversion of online following into stadium visits and merchandise efforts. Congrats to Vandrezzer!!”
Director of Digital Sports Africa, Emeka Enyadike said the club’s online activities will soon materialise in large stadium crowds during match days.
“This is an impressive start for Vandrezzer and it shows they understand the importance of fan engagement and hopefully, they will keep building on what they have achieved. What is remarkable is that they are not in the Premier League, so this should jolt the Premier League Clubs in Nigeria.”